Niantic, the company behind the wildly popular mobile phone app Pokémon GO, has unveiled plans for an update that allows players to experience the game in a more visceral, blood-curdling way.
“When we launched the app in July, it was a hit beyond our wildest dreams,” explained Russ Crouch, creative director at Niantic. “It was many people’s first introduction to augmented reality, and players were charmed by the chance to see Pokemon seemingly running wild in the real world. The opportunities for violence were endless. Facebook was flooded with snapshots of people balancing Pokémon on the rims of blenders, in the jaws of animals at the zoo, in the open flames of blowtorches … the level of creativity was really impressive.”
But that was four months ago. Since then interest has naturally flagged, leaving behind a core of diehard fans prone to delving into ever more depraved methods of torturing the critters they encounter. Niantic promises the update will reinvigorate the app’s fan base by using virtual reality to plunge the player into the Pokémon universe.